In 2014, the multinational Fujifilm launched a new concept of photo store in Japan, aimed at optimising the emotions of personal memories through a new concept of printing, capable of attracting those sectors of the population that over time had stopped printing their memories due to the evolution of digital imaging. In short, the aim was to transform the traditional photography shop, immersed at that time in a serious crisis, into a new concept of experiential shop.

Following the success of this first store in Tokyo, in 2015 Fujifilm set about implementing this concept worldwide. Barcelona was chosen for the opening of the first Wonder Photoshop shop in Europe and America.

It was initially designed as an International Flagship Store, a space where those interested in the project in Europe, America and even Africa, could see a real case of success of this new concept on-site.

Fujifilm chose Dakota Photos to manage a store that was to be the cornerstone of a project aimed at changing the printing habits of users around the world and a guide for the transformation of shops in the sector. They chose us because of the excellent service we provide wherever we are required, our excellent partnership relation with the multinational, our expertise, and because a new concept required a different operator, with a broader vision than that of the traditional retail of the old photo shops.

And they got it right… We can vouch for that!

During all these years, in addition to taking care of the day-to-day running of the shop, Dakota Photos staff has been receiving and attending to the world managers of Fujifilm and other technology and image companies, collaborators from all over the world, large chains interested in the new concept, small entrepreneurs… We carry out demonstrations, showrooms, visits…

Wonder Photo Shop in Barcelona won the award for Best New Establishment of 2016.

Currently, there are more than 100 Wonder Photo Shops around the world, as well as countless shops that have adapted the Wonder Photo Shop concept, a concept germinated and moulded from the Flagship Store that we manage in Barcelona.

We feel part of it all, no doubt.