In 2018, the Real Madrid Tour World Exhibition took place in Melbourne, Australia. A Temporary Tour was created for the occasion to expand Real Madrid’s history and values outside the European continent.
A visitor photography service was provided, managed by the exhibition itself, in which Dakota Photos made available its experience, acquired after years of providing its services to the Bernabéu Tour.
DAKOTA Australia Real Madrid
We collaborated with the operator actively and directly, suggesting ways of controlling visitor flows, optimising spaces, reducing waiting times, selecting the product to offer, presenting it to visitors…